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Journal

Behind the frame. To the point.

Practical AI video guides: budgets, scripts, product preparation, characters and reviewing your final film.

AI production in practice: from the first brief to the final film.06 GUIDES
Storytelling / 2 MIN

A 15-second ad script: from idea to frames

Choose one message, map the timing and write a brief that is ready for production.

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Characters / 2 MIN

An AI character for your brand: what to define first

Appearance is only part of the brief. Define the role, personality, consistency and a first pilot episode.

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Production / 2 MIN

Approving an AI film: a practical final review

Check the product, motion, titles and delivery files, then turn feedback into actionable revisions.

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Budget / 1 MIN

What goes into the cost of an AI film

Why two films of the same length may need different budgets, and what to agree on before production.

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Preparation / 1 MIN

How to prepare your product for an AI film

Photos, packaging and references: a short checklist for representing your product more accurately.

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Formats / 1 MIN

One film or a series: what should a brand choose?

When to focus on a single story and when to build several short pieces with a consistent visual language.

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NEXT FRAME / NEUROLOOP

An idea in mind? Let’s make it move.

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Tell us what you want to show. We start with the story, not a list of AI tools.